The effect of in-store promotions on brand equity. The fabric conditioner markets in Finland and Sweden.



Title:	The effect of in-store promotions on brand equity. The fabric conditioner markets in Finland and Sweden.
Author(s):	Rantala, Harri
Date:	2008
Language:	en
Department:	Markkinoinnin ja johtamisen laitos Department of Marketing and Management
Keywords:	markkinointi, mainonta, myynti, myymälät, kampanjointi, brandit
Location:	Archive
	OEVS yes
Digitized thesis:	ask
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-2020111717444 Email this Export to RefWorks QR Code Print BibTex Tweet