Implications of the insourced marketing model in the advertising agency-client relationship

dc.contributor	Aalto-yliopisto	fi
dc.contributor	Aalto University	en
dc.contributor.author	Loikkanen, Riikka
dc.date.accessioned	2020-11-17T16:01:54Z
dc.date.available	2020-11-17T16:01:54Z
dc.date.issued	2008
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/58589
dc.language.iso	en	en
dc.title	Implications of the insourced marketing model in the advertising agency-client relationship	en
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	Markkinoinnin ja johtamisen laitos	fi
dc.contributor.department	Department of Marketing and Management	en
dc.subject.keyword	markkinointi
dc.subject.keyword	mainonta
dc.subject.keyword	mallit
dc.subject.keyword	agentit
dc.subject.keyword	yhteistyö
dc.identifier.urn	URN:NBN:fi:aalto-2020111717442
dc.type.ontasot	Master's thesis	en
dc.type.ontasot	Pro gradu -tutkielma	fi
local.aalto.openaccess	no
local.aalto.digifolder	Aalto_46951
dc.rights.accesslevel	closedAccess
dc.type.publication	masterThesis
dc.type.okm	G2 Pro gradu, diplomityö
local.aalto.idthes	11091
local.aalto.digiauth	ask