Exploring virtual worlds: key success factors in virtual world marketing.

dc.contributor	Aalto-yliopisto	fi
dc.contributor	Aalto University	en
dc.contributor.author	Henttonen, Tuomas
dc.date.accessioned	2020-11-17T15:56:48Z
dc.date.available	2020-11-17T15:56:48Z
dc.date.issued	2008
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/58490
dc.language.iso	en	en
dc.title	Exploring virtual worlds: key success factors in virtual world marketing.	en
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	Markkinoinnin ja johtamisen laitos	fi
dc.contributor.department	Department of Marketing and Management	en
dc.subject.keyword	markkinointi
dc.subject.keyword	internet
dc.subject.keyword	verkkokauppa
dc.subject.keyword	sosiaalinen media
dc.subject.keyword	yhteisöt
dc.subject.keyword	virtuaalitodellisuus
dc.subject.keyword	etnografia
dc.subject.keyword	tietotalous
dc.identifier.urn	URN:NBN:fi:aalto-2020111717343
dc.type.ontasot	Master's thesis	en
dc.type.ontasot	Pro gradu -tutkielma	fi
local.aalto.openaccess	no
local.aalto.digifolder	Aalto_45901
dc.rights.accesslevel	closedAccess
dc.type.publication	masterThesis
dc.type.okm	G2 Pro gradu, diplomityö
local.aalto.idthes	10991
local.aalto.digiauth	ask