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Exploring virtual worlds: key success factors in virtual world marketing.

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Henttonen, Tuomas
dc.date.accessioned 2020-11-17T15:56:48Z
dc.date.available 2020-11-17T15:56:48Z
dc.date.issued 2008
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/58490
dc.language.iso en en
dc.title Exploring virtual worlds: key success factors in virtual world marketing. en
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.contributor.department Department of Marketing and Management en
dc.subject.keyword markkinointi
dc.subject.keyword internet
dc.subject.keyword verkkokauppa
dc.subject.keyword sosiaalinen media
dc.subject.keyword yhteisöt
dc.subject.keyword virtuaalitodellisuus
dc.subject.keyword etnografia
dc.subject.keyword tietotalous
dc.identifier.urn URN:NBN:fi:aalto-2020111717343
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu -tutkielma fi
local.aalto.openaccess no
local.aalto.digifolder Aalto_45901
dc.rights.accesslevel closedAccess
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö
local.aalto.idthes 10991
local.aalto.digiauth ask

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