Corporate branding and its exploitation in a global supplier context: case metal industry corporation.



Title:	Corporate branding and its exploitation in a global supplier context: case metal industry corporation.
Author(s):	Lähtönen, Anu
Date:	2007
Language:	en
Department:	Markkinoinnin ja johtamisen laitos Department of Marketing and Management
Major/Subject:	Marketing
Keywords:	markkinointi, metalliteollisuus, brandit, business-to-business, alihankinta, kansainväliset yhtiöt
Location:	Archive
	OEVS yes
Digitized thesis:	ask
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