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Country of origin, Santa Claus and Christmas storytelling as parts of international branding strategies of Finnish firms

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Weiste, Johanna
dc.date.accessioned 2020-11-17T14:53:38Z
dc.date.available 2020-11-17T14:53:38Z
dc.date.issued 2006
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/57754
dc.language.iso en en
dc.title Country of origin, Santa Claus and Christmas storytelling as parts of international branding strategies of Finnish firms en
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.contributor.department Department of Marketing and Management en
dc.subject.keyword kansainväliset yhtiöt fi
dc.subject.keyword kansainvälistyminen fi
dc.subject.keyword markkinointi fi
dc.subject.keyword kampanjointi fi
dc.subject.keyword brandit fi
dc.subject.keyword strategia fi
dc.identifier.urn URN:NBN:fi:aalto-2020111716607
dc.programme.major International Business fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu -tutkielma fi
local.aalto.openaccess no
local.aalto.digifolder Aalto_47309
dc.rights.accesslevel closedAccess
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö
local.aalto.idthes 10258
local.aalto.digiauth ask


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