Influence of consumer national background on preffered product design: The case of mobile phone and Russian consumer



Title:	Influence of consumer national background on preffered product design: The case of mobile phone and Russian consumer
Author(s):	Sharafutdinova, Elmira
Date:	2006
Language:	en
Department:	Markkinoinnin ja johtamisen laitos Department of Marketing and Management
Major/Subject:	International Business
Keywords:	kansainväliset yhtiöt, design management, kuluttajakäyttäytyminen, matkapuhelimet, kulttuurierot, arvot
Location:	Archive
	OEVS yes
Digitized thesis:	ask
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-2020111716359 Email this Export to RefWorks QR Code Print BibTex Tweet