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Impact of marketing mix variables on the sales growth of new products. Evidence from the U.S. pharmaceutical industry

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Nykänen, Janne
dc.date.accessioned 2020-11-17T14:25:05Z
dc.date.available 2020-11-17T14:25:05Z
dc.date.issued 2005
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/57201
dc.language.iso en en
dc.title Impact of marketing mix variables on the sales growth of new products. Evidence from the U.S. pharmaceutical industry en
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.contributor.department Department of Marketing and Management en
dc.subject.keyword Markkinointi fi
dc.subject.keyword Markkinointimix fi
dc.subject.keyword Uudet tuotteet fi
dc.subject.keyword Lääketeollisuus fi
dc.subject.keyword Terveystalous fi
dc.subject.keyword Markkinointitutkimukset fi
dc.identifier.urn URN:NBN:fi:aalto-2020111716054
dc.programme.major Marketing fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu -tutkielma fi
local.aalto.openaccess no
local.aalto.digifolder Aalto_47978
dc.rights.accesslevel closedAccess
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö
local.aalto.idthes 9703
local.aalto.digiauth ask


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