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Study of organizational buying and effects on buyer behaviour with selection of marketing communication channels: Case study of Vaisala's customer segments

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Koivumäki, Sari
dc.date.accessioned 2020-11-17T14:08:57Z
dc.date.available 2020-11-17T14:08:57Z
dc.date.issued 2004
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/56894
dc.language.iso en en
dc.title Study of organizational buying and effects on buyer behaviour with selection of marketing communication channels: Case study of Vaisala's customer segments en
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword Markkinointi fi
dc.subject.keyword Yritykset fi
dc.subject.keyword hankinnat fi
dc.subject.keyword Ostot fi
dc.subject.keyword Mainonta fi
dc.subject.keyword Asiakashallinta fi
dc.subject.keyword Suhdemarkkinointi fi
dc.identifier.urn URN:NBN:fi:aalto-2020111715747
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu -tutkielma fi
local.aalto.openaccess no
local.aalto.digifolder Aalto_47162
dc.rights.accesslevel closedAccess
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö
local.aalto.idthes 9396
local.aalto.digiauth ask


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