The role of customer orientation in the strategic planning process - case M-Real



Title:	The role of customer orientation in the strategic planning process - case M-Real
Author(s):	Rouru, Katja
Date:	2004
Language:	en
Department:	Markkinoinnin laitos
Major/Subject:	Markkinointi
Keywords:	Markkinointi, Metsäteollisuus, Paperiteollisuus, Suunnittelu, Strategia, Asiakkaat
Location:	Archive
	OEVS yes
Digitized thesis:	ask
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-2020111715673 Email this Export to RefWorks QR Code Print BibTex Tweet