International brand identity management of SMES and globalization versus localization of brand identity: A case study of Finnish fashion clothing companies



Title:	International brand identity management of SMES and globalization versus localization of brand identity: A case study of Finnish fashion clothing companies
Author(s):	Heiskanen, Sanna
Date:	2003
Language:	en
Department:	Markkinoinnin laitos
Major/Subject:	International business
Keywords:	Markkinointi, Brandit, Mainonta, Vaatetusteollisuus, Muoti, Vaatteet, Merkkitavarat, Kansainvälinen, Kansainväliset yhtiöt
Location:	Archive
	OEVS yes
Digitized thesis:	ask
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-2020111715316 Email this Export to RefWorks QR Code Print BibTex Tweet