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The effect of category management on brand management - case Gustav Paulig Oy

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Kumpusalo, Heini
dc.date.accessioned 2020-11-17T12:54:58Z
dc.date.available 2020-11-17T12:54:58Z
dc.date.issued 2000
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/55640
dc.language.iso en en
dc.title The effect of category management on brand management - case Gustav Paulig Oy en
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department HKKK. Markk. Pro gradu fi
dc.subject.keyword Markkinointi fi
dc.subject.keyword Elintarvikkeet fi
dc.subject.keyword Tavarat fi
dc.subject.keyword Merkkitavarat fi
dc.subject.keyword Tuotemerkit fi
dc.subject.keyword Brandit fi
dc.identifier.urn URN:NBN:fi:aalto-2020111714493
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu -tutkielma fi
local.aalto.openaccess no
local.aalto.digifolder Aalto_50073
dc.rights.accesslevel closedAccess
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö
local.aalto.idthes 8134
local.aalto.digiauth ask


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