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Adaptation of global advertising messages to national culture and consumer behaviour. - Case: Finnish environment

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Halonen, Terhi
dc.date.accessioned 2020-11-16T16:19:18Z
dc.date.available 2020-11-16T16:19:18Z
dc.date.issued 1999
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/55084
dc.language.iso en en
dc.title Adaptation of global advertising messages to national culture and consumer behaviour. - Case: Finnish environment en
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department HKKK. Markk. Pro gradu fi
dc.subject.keyword Mainonta fi
dc.subject.keyword Globalisaatio fi
dc.subject.keyword Kansainväliset yhtiöt fi
dc.subject.keyword Kulttuuri fi
dc.subject.keyword Kuluttajakäyttäytyminen fi
dc.identifier.urn URN:NBN:fi:aalto-2020111613939
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu -tutkielma fi
local.aalto.openaccess no
local.aalto.digifolder Aalto_51070
dc.rights.accesslevel closedAccess
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö
local.aalto.idthes 7586
local.aalto.digiauth ask


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