Emotionaalisen mainonnan tulkinta-arvo
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Emotionaalisen mainonnan tulkinta-arvo
Title:
Emotionaalisen mainonnan tulkinta-arvo
Author(s):
Saavalainen, Annukka
Date:
1998
Language:
fi
Department:
HKKK. Markk. Pro gradu
Keywords:
Mainonta
,
Asenteet
,
Kuluttajakäyttäytyminen
,
Leipä
,
Olut
,
Viestintä
Location:
Archive
OEVS
yes
Digitized thesis:
ask
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http://urn.fi/URN:NBN:fi:aalto-2020111613738
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[gradu] Kauppakorkeakoulu / BIZ
[17152]
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