Success determinants of brand extensions. Case: The extension of Nike, Inc. into ice hockey equipment

dc.contributor	Aalto-yliopisto	fi
dc.contributor	Aalto University	en
dc.contributor.author	Leisti, Elina
dc.date.accessioned	2020-11-16T15:39:47Z
dc.date.available	2020-11-16T15:39:47Z
dc.date.issued	1997
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/54311
dc.language.iso	en	en
dc.title	Success determinants of brand extensions. Case: The extension of Nike, Inc. into ice hockey equipment	en
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	HKKK. Markk. Pro gradu	fi
dc.subject.keyword	URHEILU	fi
dc.subject.keyword	MERKKITAVARAT	fi
dc.identifier.urn	URN:NBN:fi:aalto-2020111613166
dc.type.ontasot	Master's thesis	en
dc.type.ontasot	Pro gradu -tutkielma	fi
local.aalto.openaccess	no
local.aalto.digifolder	Aalto_54641
dc.rights.accesslevel	closedAccess
dc.type.publication	masterThesis
dc.type.okm	G2 Pro gradu, diplomityö
local.aalto.idthes	6809
local.aalto.digiauth	ask