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Success determinants of brand extensions. Case: The extension of Nike, Inc. into ice hockey equipment



Title:	Success determinants of brand extensions. Case: The extension of Nike, Inc. into ice hockey equipment
Author(s):	Leisti, Elina
Date:	1997
Language:	en
Department:	HKKK. Markk. Pro gradu
Keywords:	URHEILU, MERKKITAVARAT
Location:	Archive
	OEVS yes
Digitized thesis:	ask
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-2020111613166 Email this Export to RefWorks QR Code Print BibTex Tweet

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