Product life cycle and marketing mix interactions in the line of business of mobile phones: Case analysis of Nokia Mobile Phones
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Product life cycle and marketing mix interactions in the line of business of mobile phones: Case analysis of Nokia Mobile Phones
Title:
Product life cycle and marketing mix interactions in the line of business of mobile phones: Case analysis of Nokia Mobile Phones
Author(s):
Kurkinen, Pasi
Date:
1994
Language:
en
Department:
HKKK. Markk. Pro gradu
Keywords:
PUHELIN
,
TUOTTEEN ELINKAARI
,
MARKKINOINTI
Location:
Archive
OEVS
yes
Digitized thesis:
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http://urn.fi/URN:NBN:fi:aalto-2020111612322
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[gradu] Kauppakorkeakoulu / BIZ
[16722]
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