The role of public relations in the marketing communication of an international firm

dc.contributor	Aalto-yliopisto	fi
dc.contributor	Aalto University	en
dc.contributor.author	Kosonen, Marjo
dc.date.accessioned	2020-11-16T14:28:02Z
dc.date.available	2020-11-16T14:28:02Z
dc.date.issued	1993
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/53013
dc.language.iso	en	en
dc.title	The role of public relations in the marketing communication of an international firm	en
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	HKKK. Markk. Pro gradu	fi
dc.subject.keyword	KANSAINVÄLISET YHTIÖT	fi
dc.subject.keyword	SUHDETOIMINTA	fi
dc.subject.keyword	INFORMAATIOJÄRJESTELMÄ	fi
dc.identifier.urn	URN:NBN:fi:aalto-2020111611868
dc.type.ontasot	Master's thesis	en
dc.type.ontasot	Pro gradu -tutkielma	fi
local.aalto.openaccess	no
local.aalto.digifolder	Aalto_52711
dc.rights.accesslevel	closedAccess
dc.type.publication	masterThesis
dc.type.okm	G2 Pro gradu, diplomityö
local.aalto.idthes	5489
local.aalto.digiauth	ask