Firm core business processes and the effect on performance

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Laite, Kaarlo 2011-11-14T11:23:35Z 2011-11-14T11:23:35Z 2010
dc.description.abstract This study investigates firm’s core business processes’ effect on its performance. First, a conceptual model including the three core business processes, product development management, supply chain management and customer relationship management, and performance measures is constructed based on previous research and literature. The conceptual model consists of 16 research hypotheses. Second, empirical evidence is introduced to test the research hypotheses. Finally, the conceptual model is partly verified through the test of hypotheses. The data used in this study was collected through use of a web-based questionnaire targeted to the upper management in Finnish companies. The questionnaire was sent to 15 941 decision makers, of which 1 157 completed the survey. Three multivariate data analysis techniques were used to address the research questions in empirical part of the study. First, a measurement model was constructed through use of a confirmatory factor analysis to confirm the theoretically proposed factor constructs. Second, a structural equation model was built to test part of the hypotheses. Third, a mediational analysis was conducted to test rest of the research hypotheses. The findings of this study support the importance of core business process integration. It seems that one core business process directly driving the performance is the customer relationship management. However, both product development management and supply chain management are paramount for overall success of a firm. According to the results of this study the managers should attempt to integrate the firm’s core business processes, by implementing cross-functional integration, customer driven development, and demand supply integration. These actions and implementations should help a firm in the pursuit of financial performance. The study provides a generalized model that links core business processes and performance. A further study should be made to investigate underlying mechanisms how core business processes affect on performance. en
dc.format.extent 87
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Firm core business processes and the effect on performance en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Economics en
dc.contributor.department Department of Marketing and Management en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.subject.keyword core business processes
dc.subject.keyword strategic marketing
dc.subject.keyword performance
dc.subject.keyword PDM
dc.subject.keyword product development management
dc.subject.keyword SCM
dc.subject.keyword supply chain management
dc.subject.keyword customer relationship management
dc.subject.keyword CRM
dc.subject.keyword structural equation modeling
dc.identifier.urn URN:NBN:fi:aalto-201111181407
dc.type.dcmitype text en
dc.programme.major Marketing en
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon markkinointi
dc.subject.helecon marketing
dc.subject.helecon yritykset
dc.subject.helecon companies
dc.subject.helecon liiketalous
dc.subject.helecon business economics
dc.subject.helecon prosessit
dc.subject.helecon processes
dc.subject.helecon tuotekehitys
dc.subject.helecon product development
dc.subject.helecon toimitusketju
dc.subject.helecon supply chain
dc.subject.helecon mallit
dc.subject.helecon models
dc.ethesisid 12363 2010-08-23
dc.location P1 I

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