Studying corporate texts - critical discourse analysis of Finnish companies' discourses on growth in Russia

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Leppänen, Jukka 2012-08-30T01:30:51Z 2012-08-30T01:30:51Z 2012
dc.description.abstract Objective of the study The objective of this study was to find out how Finnish companies justify and legitimize seeking growth in Russia, and how they then communicate their performance and future outlook therein. As a cross-disciplinary study, it aimed to understand and bring forward the underlying motives of using language for the ‘justification’ and ‘naturalization’ of the companies’ activities in Russia. To reach this purpose, the thesis combined methods and theories from accounting research, management and organization studies, international business studies, business communication and linguistics. Methodology In order to find the answer to the main research question, a qualitative critical discourse analysis methodology was applied on five CEO’s letters to shareholders (years 2007-2011) of five large Finnish companies that have established operations in Russia. In the spirit of critical discourse analysis the thesis does not see language merely as a conveyer of messages that reflect reality – instead, it views language as a force capable of (re-)creating social reality. The study was broken into two parts: first, an overall analysis was conducted on the textual material to see which discourses and other phenomena arise from it and, second, these specific discourses and other phenomena were then analyzed in more detail. Key findings The study found that top management, having the incentives to do so, frequently engages in self-serving behavior in their discourses in order to manage the perception the external audience has about their company. This behavior manifests itself in the management’s use of language in creating a ‘positive discursive reality’ surrounding the company and results from the pressure of shareholders’ growth expectations and a simultaneous failure to meet them. Thus, the management is pressurized into presenting their activities in Russia in a positive light and in conjunction with growth even though the ‘reality’ may differ from this ‘discursive reality’ communicated by the management. Keywords Discourse, critical discourse analysis, growth, Russia, performance en
dc.format.extent 81
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Studying corporate texts - critical discourse analysis of Finnish companies' discourses on growth in Russia en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Department of Management and International Business en
dc.contributor.department Johtamisen ja kansainvälisen liiketoiminnan laitos fi
dc.subject.keyword discourse analysis
dc.subject.keyword diskurssianalyysi
dc.subject.keyword growth
dc.subject.keyword kasvu
dc.subject.keyword Russia
dc.subject.keyword Venäjä
dc.identifier.urn URN:NBN:fi:aalto-201209032888
dc.type.dcmitype text en
dc.programme.major Organization and Management en
dc.programme.major Organisaatiot ja johtaminen fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon johtaminen
dc.subject.helecon management
dc.subject.helecon organisaatio
dc.subject.helecon organization
dc.subject.helecon yritysviestintä
dc.subject.helecon business communication
dc.subject.helecon diskurssianalyysi
dc.subject.helecon discourse analysis
dc.subject.helecon kasvu
dc.subject.helecon growth
dc.subject.helecon yritykset
dc.subject.helecon companies
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon international companies
dc.subject.helecon Suomi
dc.subject.helecon Finland
dc.subject.helecon Venäjä
dc.subject.helecon Russia
dc.ethesisid 12923 2012-05-30
dc.location P1 I

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