Pierce the fog of mobile service and advertising adoption

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Vatanparast, Ramin
dc.date.accessioned 2012-08-24T07:42:33Z
dc.date.available 2012-08-24T07:42:33Z
dc.date.issued 2010
dc.identifier.isbn 978-952-60-3015-9 (electronic)
dc.identifier.isbn 978-952-60-3014-2 (printed) #8195;
dc.identifier.issn 1797-2515
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/4739
dc.description.abstract The heightened interest towards mobile service and advertising among academic and industry circles has led to the need to understand the key factors effecting the use, adoption and applicability in the realm of mobile business. This dissertation seeks to contribute to the body of knowledge covering the field of mobile advertising and service adoption. This thesis contributes to the literature by providing some insight to these important areas through a set of qualitative and quantitative studies. More specifically, this study attempts to fill up research gap in the user mobile adoption research, applying theoretical foundations into practical mobile service business cases to find insights to increase adoption rate and revenue. This thesis summarizes the result of survey studies on cross cultural adoption of mobile internet, adoption of mobile service applications and factors affecting mobile advertising. The results of this thesis will serve as guidance for researchers, mobile application developers, operators and device makers. This thesis present several theoretical and practical insights into the position of mobile services and advertising to help researchers and managers better understand critical components and provide ideas for further research in this emerging field of mobile business. en
dc.format.extent Verkkokirja (730 KB, 78 s.)
dc.format.mimetype application/pdf
dc.language.iso en en
dc.publisher Aalto-yliopiston teknillinen korkeakoulu en
dc.relation.ispartofseries Helsinki University of Technology, Department of Industrial Engineering and Management doctoral dissertation series, 2010/4 en
dc.relation.haspart [Publication 1]: Vatanparast, R., & Asil, M. (2007). Factors Affecting the Use of Mobile Advertising. International Journal of Mobile Marketing, 2, 2. en
dc.relation.haspart [Publication 2]: Vatanparast, R. (2009). Theories behind Mobile Marketing Research. In K. Pousttchi, & D. G. Wiedemann (Eds.), Handbook of Research in Mobile Marketing Management. Business Science Reference. ISBN: 978-1-60566-074-5. en
dc.relation.haspart [Publication 3]: Vatanparast, R., & Butt, A. H. (2009). An Empirical Study of Factors Affecting Use of Mobile Advertising. International Journal of Mobile Marketing, 4, 2. en
dc.relation.haspart [Publication 4]: Vatanparast, R., & Qadim, H. Z. (2010). A Cross-Cultural Study on Mobile Internet Usage. International Journal of Mobile Marketing, 5, 1. en
dc.relation.haspart [Publication 5]: Vatanparast, R., Qadim, H. Z., & Ebrahimi, M. (2010). Mobile Service Adoption Optimization: A Case Study. A working paper. en
dc.subject.other Marketing
dc.subject.other Computer science
dc.subject.other Telecommunications engineering
dc.title Pierce the fog of mobile service and advertising adoption en
dc.type G5 Artikkeliväitöskirja fi
dc.contributor.school Aalto-yliopiston teknillinen korkeakoulu fi
dc.contributor.department Tuotantotalouden laitos fi
dc.contributor.department Department of Industrial Engineering and Management en
dc.subject.keyword mobile advertising en
dc.subject.keyword service adoption en
dc.subject.keyword mobile service business en
dc.subject.keyword mobile services en
dc.identifier.urn URN:ISBN:978-952-60-3015-9
dc.type.dcmitype text en
dc.type.ontasot Väitöskirja (artikkeli) fi
dc.type.ontasot Doctoral dissertation (article-based) en


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