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An empirical study of important factors of value-added-reseller relationship in high-technology sales management: a dual perspective

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Niu, Shuanghong Jenny
dc.date.accessioned 2012-08-21T12:39:36Z
dc.date.available 2012-08-21T12:39:36Z
dc.date.issued 2009
dc.identifier.isbn 978-951-22-9826-6
dc.identifier.isbn 978-951-22-9825-9 (printed) #8195;
dc.identifier.issn 1797-2515
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/4605
dc.description.abstract The aim of this study is to contribute to the research on relationship management in companies manufacturing high-technology products with regard to their value-added-resellers (VARs). More specifically, this study tries to fill a significant research gap in applying well-established multi-theories to the important factors of VAR relationship management in a defined context from a dual perspective. Even though it has been recognized that relationship management can cause significant implications for the supplier company with its VARs, there is little theory-based, empirical research that extensively studies the important factors in the VAR relationship from a dual perspective. Based on a review of literature covering resource/knowledge-based view, social capital theory and transaction cost economics, an integrated model was developed. This study draws on the existing knowledge from other researchers regarding the important factors in the VAR relationship management, and tries to test the existing knowledge in the defined context and also to discover whether there are new factors and what new factors are. More important it is to find out what the differences are towards the same factor from a supplier's and reseller's perspective. Additionally, the importance of each factor at different stages is also compared and discussed. Eventually the order of importance of the factors is discussed. And finally business implications are given to the sales/channel managers in managing the VAR relationship. Case study is used as the empirical research method. The main data collection methods are: extensive face-to-face interviews; observations during different type of meetings, events, and gatherings; archival documents, as well as the companies' websites. Both qualitative and quantitative data has been collected and analyzed in order to increase the research reliability by providing triangulation data for the results. This dissertation makes important contributions to the literature on VAR relationship management by developing an integrated model based on resources/knowledge-based view, social capital theory and transaction costs of economics. The findings have important implications for the supplier company and its VARs in how to manage their mutual relationship. en
dc.format.extent Verkkokirja (1149 KB, 249 s.)
dc.format.mimetype application/pdf
dc.language.iso en en
dc.publisher Teknillinen korkeakoulu en
dc.relation.ispartofseries Helsinki University of Technology, Department of Industrial Engineering and Management doctoral dissertation series, 2009/2 en
dc.subject.other Management en
dc.title An empirical study of important factors of value-added-reseller relationship in high-technology sales management: a dual perspective en
dc.type G4 Monografiaväitöskirja fi
dc.contributor.department Tuotantotalouden laitos fi
dc.subject.keyword value-added-resellers en
dc.subject.keyword relationship management en
dc.subject.keyword dual perspective en
dc.identifier.urn URN:ISBN:978-951-22-9826-6
dc.type.dcmitype text en
dc.type.ontasot Väitöskirja (monografia) fi
dc.type.ontasot Doctoral dissertation (monograph) en
local.aalto.digifolder Aalto_68097
local.aalto.digiauth ask

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