Search Engine Optimization in Low Competitive Environment



Title:	Search Engine Optimization in Low Competitive Environment SEO and its effect on organic traffic and organic sales in horticultural retail business
Author(s):	Meller, Ton
Date:	2019
Language:	en
Pages:	112
Department:	Tieto- ja palvelujohtamisen laitos
Degree programme:	Information and Service Management (ISM)
Thesis advisor(s):	Kuosmanen, Timo
Keywords:	SEO, search engine optimization, Magento, landing page optimization, e-commerce
Other note:	The year of approval showing in the abstract of the thesis is 2020. Tutkielman tiivistelmätiedoissa näkyvä hyväksymisvuosi on 2020.
Location:	P1 I \| Archive OEV
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Abstract: Search Engine Optimization (SEO) is using different tactics to make a website more attractive to search engines. The goal of SEO is to rank high on search engine search result pages (SERP) and through increased ranking attract more traffic. While there are universal guidelines in SEO work, to achieve best possible results SEO work needs to be customized to serve individual needs such as business goals and website content. This thesis was conducted as a case work for a horticultural retail company. The case company operates in low competitive environment and has been competing online for many years prior any SEO efforts which defines the case study’s SEO environment.
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-202008234893 Email this Export to RefWorks QR Code Print BibTex Tweet