Identifying Quality in B2B Ecommerce

 |  Login

Show simple item record

dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Tuunainen, Virpi Paloheimo, Aatos 2020-06-14T16:01:42Z 2020-06-14T16:01:42Z 2020
dc.description.abstract The study investigates quality in B2B e-commerce in the context of Finnish construction industry, which is sizable but struggling with prevalent inefficiencies. The case company, Onninen, along with other construction material suppliers have an important role in solving these inefficiencies. Sales of materials are moving online from traditional channels, but there is a disconnect between current e-commerce system capabilities and features, and customer and supplier staff needs. Hence, the objective of this study is to find quality factors of B2B e-commerce. E-commerce in both B2C and B2B instances is introduced, along with its changing role and other current phenomena. Quality factors and purchase stages in B2B e-commerce are determined based on a literature review on existing theories of traditional service, e-service and e-commerce quality. Respectively, a B2B Online Success framework is then grounded on this theory. Empirical data is gathered through semi-structured interviews on case company staff and clientele. Following, this data is analysed through thematic analysis and presented with the help of the newly created framework. Finally, key results of 8 quality factor themes are introduced with the framework and recommendations for the case company are given, along with recommendations for future research in the field. en
dc.format.extent 97+2
dc.language.iso en en
dc.title Identifying Quality in B2B Ecommerce en
dc.title Identifying Quality Factors in Construction Industry E-commerce en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Tieto- ja palvelujohtamisen laitos fi
dc.subject.keyword B2B en
dc.subject.keyword ecommerce en
dc.subject.keyword e-commerce en
dc.subject.keyword quality en
dc.identifier.urn URN:NBN:fi:aalto-202006143806
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Information and Service Management (ISM) en
dc.location P1 I fi
local.aalto.electroniconly yes
local.aalto.openaccess no

Files in this item

Files Size Format View

There are no open access files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search archive

Advanced Search

article-iconSubmit a publication