Business Model Canvas Analysis for Sport, Wellbeing and Physical Activity Resorts - Construction of Business Model for Case Kalevankangas
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Journal Title
Journal ISSN
Volume Title
School of Business |
Bachelor's thesis
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Author
Date
2020
Department
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
60
Series
Abstract
This research was conducted in a cooperation with City of Mikkeli as part of the development plan of Kalevankangas recreation area. The constructive case study was the chosen research method. A literature review was conducted to gather theoretical understanding of Business Model Canvas analysis. The future trends in physical activity and wellbeing industry were studied in order to understand the potential demand and market segments for physical activity services. The business models of four different sport and wellbeing resorts were analyzed by using BMC as a tool. The constructed business model of Kalevankangas was then compared to those cases to find ideas, similarities and differences in business models.Description
Thesis advisor
Pynnönen, MikkoKeywords
business model, business model canvas, physical activity, wellbeing, entrepreneurial ccosystem
