CSR reports and communication channels from the stakeholder point of view. Do the reports have an effect on consumers?

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Cervantes, Rodrigo
dc.date.accessioned 2011-11-14T11:23:30Z
dc.date.available 2011-11-14T11:23:30Z
dc.date.issued 2010
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/437
dc.description.abstract The objective of the current research project was to find out if consumers actually know what social and environmental activities companies are involved in and if they do actually perform consumption decisions based on the information given by the company in their CSR and sustainability reports. In order to achieve the previously stated objective, three main research questions were drafted. Question one is how can CSR be communicated in a way in which consumers can understand and use its information to buy a product? Question two, how do customers use the internet to filter, make sense and share the information they get about any given company regarding CSR? And question three; do CSR and sustainability reports have a direct effect on the decision of a consumer to buy or not to buy a product? Out of these questions a research tool was built, which took the shape of an exploratory survey. The survey was applied to two main groups, the first group which was composed by the general public in Finland got the survey by mail; the objective was to collect an opinion from the general market in Finland. And a second group of surveys were done at the point of sale in the Nokia Flagship store in Helsinki; this group of surveys was intended to gather information regarding Nokia consumers specifically. To finalize the current research project the following conclusion has been made; consumers in Finland care about the environment; but they are not pro-active in their search for information regarding environmental, sustainable and ecological issues, activities and processes taken by companies. The Internet is not the most efficient communication channel to let consumers know what companies are doing regarding CSR activities and sustainable practices. However even though CSR reports do not have a direct effect on the decision of consumers to buy or not to buy a product; according to the results obtained in this research people are willing to change and buy products that have recycled materials and have been produced in a sustainable and environmentally friendly process. en
dc.format.extent 89
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title CSR reports and communication channels from the stakeholder point of view. Do the reports have an effect on consumers? en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Economics en
dc.contributor.department Department of Languages and Communication en
dc.contributor.department Kielten ja viestinnän laitos fi
dc.subject.keyword Corporate Social Responsibility
dc.subject.keyword Communication
dc.subject.keyword Marketing
dc.identifier.urn URN:NBN:fi:aalto-201111181349
dc.type.dcmitype text en
dc.programme.major International Business Communication en
dc.programme.major International Business Communication fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon yritysviestintä
dc.subject.helecon business communication
dc.subject.helecon viestintä
dc.subject.helecon communication
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon international companies
dc.subject.helecon raportit
dc.subject.helecon reports
dc.subject.helecon osakkaat
dc.subject.helecon stakeholders
dc.subject.helecon yhteiskuntavastuu
dc.subject.helecon corporate responsibility
dc.ethesisid 12305
dc.date.dateaccepted 2010-03-10
dc.location P1 I

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