Consumer Attitudes Toward Data Tracking and The Usage of that Data for Marketing Purposes

dc.contributor	Aalto University	en
dc.contributor	Aalto-yliopisto	fi
dc.contributor.advisor	Luoma, Jukka
dc.contributor.author	Salonen, Sonja
dc.date.accessioned	2020-03-15T17:01:18Z
dc.date.available	2020-03-15T17:01:18Z
dc.date.issued	2020
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/43502
dc.format.extent	57+12
dc.language.iso	en	en
dc.title	Consumer Attitudes Toward Data Tracking and The Usage of that Data for Marketing Purposes	en
dc.title	The Attitudes of Finnish consumers toward data tracking, online privacy and display advertising – do they affect purchase intentions?	en
dc.type	G2 Pro gradu, diplomityö	fi
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	Markkinoinnin laitos	fi
dc.subject.keyword	data-based marketing	en
dc.subject.keyword	display marketing	en
dc.subject.keyword	digital marketing	en
dc.subject.keyword	consumer attitudes	en
dc.subject.keyword	Suomi	en
dc.subject.keyword	Finland	en
dc.identifier.urn	URN:NBN:fi:aalto-202003152542
dc.type.ontasot	Master's thesis	en
dc.type.ontasot	Maisterin opinnäyte	fi
dc.programme	Marketing	en
dc.location	P1 I	fi
local.aalto.electroniconly	yes
local.aalto.openaccess	no