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Consumer Attitudes Toward Data Tracking and The Usage of that Data for Marketing Purposes

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Luoma, Jukka
dc.contributor.author Salonen, Sonja
dc.date.accessioned 2020-03-15T17:01:18Z
dc.date.available 2020-03-15T17:01:18Z
dc.date.issued 2020
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/43502
dc.format.extent 57+12
dc.language.iso en en
dc.title Consumer Attitudes Toward Data Tracking and The Usage of that Data for Marketing Purposes en
dc.title The Attitudes of Finnish consumers toward data tracking, online privacy and display advertising – do they affect purchase intentions? en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword data-based marketing en
dc.subject.keyword display marketing en
dc.subject.keyword digital marketing en
dc.subject.keyword consumer attitudes en
dc.subject.keyword Suomi en
dc.subject.keyword Finland en
dc.identifier.urn URN:NBN:fi:aalto-202003152542
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Marketing en
dc.location P1 I fi
local.aalto.electroniconly yes
local.aalto.openaccess no


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