The Effects of Social Media Marketing on Customer Equity in the Airline Industry

Eerola, Linus

The Effects of Social Media Marketing on Customer Equity in the Airline Industry



Title:	The Effects of Social Media Marketing on Customer Equity in the Airline Industry
Author(s):	Eerola, Linus
Date:	2019
Language:	en
Pages:	44 + 6
Department:	Mikkelin kampus
Degree programme:	(Mikkeli) Bachelor’s Program in International Business
Thesis advisor(s):	Elo, Maria
Keywords:	social media, marketing, customer equity, airline industry
Full text:	Access to full text
» Show full item record
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201910135654 Email this Export to RefWorks QR Code Print BibTex Tweet

Files in this item

Name: bachelor_Eerola_Linus_2019.pdf

Size: 1.522Mb

Format: PDF

Access:

Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.