Corporate rebranding processes in B2B and B2C markets

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Mikkonen, Ilona Mikkonen, Eveliina 2019-09-29T16:02:46Z 2019-09-29T16:02:46Z 2019
dc.format.extent 57+5
dc.language.iso en en
dc.title Corporate rebranding processes in B2B and B2C markets en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword corporate rebranding en
dc.subject.keyword rebranding in B2B markets en
dc.subject.keyword corporate branding en
dc.subject.keyword change management en
dc.subject.keyword brand management en
dc.identifier.urn URN:NBN:fi:aalto-201909295534
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Marketing en
dc.location P1 I fi
local.aalto.electroniconly yes
local.aalto.openaccess no

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