Balancing between freedom and control - Leadership roles of a new product development project leader at different phases of innovation process

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Luukkonen, Satu 2011-11-14T11:23:28Z 2011-11-14T11:23:28Z 2010
dc.description.abstract Research Objectives In the success of innovation, leadership plays an important role. Project leader is usually responsible in managing the innovation process as well as the people in the team. The innovation process consists of phases that are very different by nature and hence, leadership practices applicable for the development phase may not be applicable for the front end phase. Thus, leaders of an innovative team need to balance between different kinds of roles and functions during the innovation process. Although the importance of leadership to innovation success has been discussed, the importance of different leadership functions and roles of a project leader at certain phases of innovation process have received only little attention. The aim of this study is to recognize and describe the leadership functions and roles of a project leader during the front end and development phase. Methodology This study was conducted as a qualitative research and data was gathered through semi-structured interviews. A total of seven interviews were conducted for the study. Interviews consisted of upper management and project leaders of three Finnish companies. The companies were a manufacturer of office furniture, a manufacturer of elevators and escalators, and a manufacturer of heavy duty cargo transportation platforms. The study analysis was done by thematic analysis. Research Results The results of the study support the existing discussion of the importance of a project leader in the context of new product development. Furthermore, the results support earlier studies about the necessity of conducting various leadership functions and leadership roles along the innovation process. According to the findings of the study, team builder leadership role is the most important role of the project leader during the front end of innovation. In the development phase, on the other hand, in addition to the team builder role, also communicator and planner leadership roles were seen as essential for the success of the project. en
dc.format.extent 138
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Balancing between freedom and control - Leadership roles of a new product development project leader at different phases of innovation process en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Economics en
dc.contributor.department Department of Marketing and Management en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.subject.keyword innovation
dc.subject.keyword innovation process
dc.subject.keyword leadership
dc.subject.keyword leadership function
dc.subject.keyword leadership role
dc.identifier.urn URN:NBN:fi:aalto-201111181316
dc.type.dcmitype text en
dc.programme.major Marketing en
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon markkinointi
dc.subject.helecon marketing
dc.subject.helecon johtaminen
dc.subject.helecon management
dc.subject.helecon innovaatiot
dc.subject.helecon innovations
dc.subject.helecon tuotekehitys
dc.subject.helecon product development
dc.subject.helecon uudet tuotteet
dc.subject.helecon new products
dc.ethesisid 12272 2010-05-03
dc.location P1 I

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