Addressing the Concept of Customer Equity and Ways to Improve It - An Investment Services Perspective

Welling, Aake

dc.contributor	Aalto University	en
dc.contributor	Aalto-yliopisto	fi
dc.contributor.advisor	Kajalo, Sami
dc.contributor.author	Welling, Aake
dc.date.accessioned	2019-08-04T16:00:58Z
dc.date.available	2019-08-04T16:00:58Z
dc.date.issued	2019
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/39574
dc.format.extent	49 + 5
dc.format.mimetype	application/pdf	en
dc.language.iso	en	en
dc.title	Addressing the Concept of Customer Equity and Ways to Improve It - An Investment Services Perspective	en
dc.type	G1 Kandidaatintyö	fi
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	Markkinoinnin laitos	fi
dc.subject.keyword	customer equity	en
dc.subject.keyword	investment services	en
dc.subject.keyword	customer lifetime value	en
dc.subject.keyword	customer equity drivers	en
dc.subject.keyword	mutual funds	en
dc.subject.keyword	customer relationship management	en
dc.subject.keyword	CE	en
dc.subject.keyword	CLV	en
dc.subject.keyword	CED
dc.subject.keyword	CRM
dc.identifier.urn	URN:NBN:fi:aalto-201908044628
dc.type.ontasot	Bachelor's thesis	en
dc.type.ontasot	Kandidaatintyö	fi
dc.programme	Markkinointi	en

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