Addressing the Concept of Customer Equity and Ways to Improve It - An Investment Services Perspective

Welling, Aake

Addressing the Concept of Customer Equity and Ways to Improve It - An Investment Services Perspective



Title:	Addressing the Concept of Customer Equity and Ways to Improve It - An Investment Services Perspective
Author(s):	Welling, Aake
Date:	2019
Language:	en
Pages:	49 + 5
Department:	Markkinoinnin laitos
Degree programme:	Markkinointi
Thesis advisor(s):	Kajalo, Sami
Keywords:	customer equity, investment services, customer lifetime value, customer equity drivers, mutual funds, customer relationship management, CE, CLV, CED, CRM
Full text:	Access to full text
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