Building customer-based brand equity through a brand story. A case study of an upcoming equestrian equipment brand in Finnish markets.



Title:	Building customer-based brand equity through a brand story. A case study of an upcoming equestrian equipment brand in Finnish markets.
Author(s):	Kaataja, Linda
Date:	2019
Language:	en
Pages:	74 + 2
Department:	Markkinoinnin laitos
Degree programme:	Marketing
Thesis advisor(s):	Mitronen, Lasse
Keywords:	brand equity, customer-based brand equity, brand story, brands
Location:	P1 I \| Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201906163806 Email this Export to RefWorks QR Code Print BibTex Tweet