Privacy Concerns and Consumer Behavior in Relationship Marketing – Case: Verto Analytics

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2019
Major/Subject
Mcode
Degree programme
Corporate Communication
Language
en
Pages
67+111
Series
Description
Thesis advisor
Moisander, Johanna
Keywords
privacy concerns, relationship marketing, research panel, incentives, human support, transparency, consumer behavior
Other note
Citation