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Voices of specialists : Using a podcast to further company reputation

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Leinonen, Teemu
dc.contributor.author Pillai, Maya
dc.date.accessioned 2019-05-19T17:02:56Z
dc.date.available 2019-05-19T17:02:56Z
dc.date.issued 2019
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/38056
dc.description.abstract Nudging Pixels is a design podcast that features interviews with designers and developers from the Finnish technology industry. The podcast is produced and hosted by me and my colleague Elina Korpela for Houston Inc., a software consultancy based out of Helsinki, Finland. In this Master’s thesis, I explore the role Nudging Pixels plays in helping Houston Inc. build its network and brand. The role of this podcast is examined through three lenses, as a tool for knowledge sharing, as content marketing and for building familiarity within the design and technology community in Finland. The results presented in this thesis are based on the findings collected from informal interviews with listeners and critical reflection. These findings are used to iterate every episode of Nudging Pixels continuously. Nudging Pixels is an ongoing podcast first published in January 2019. This thesis explores the process behind creating the podcast, and how it attempts to meet the goal of providing new and relatable content to its listeners. As a final result, this thesis aims to provide information to practitioners who may wish to embark upon the endeavour of creating a podcast to further their company’s reputation. en
dc.format.extent 80+3
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Voices of specialists : Using a podcast to further company reputation en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Median laitos fi
dc.contributor.department Department of Media en
dc.subject.keyword podcasting en
dc.subject.keyword design podcast en
dc.subject.keyword digital content marketing en
dc.subject.keyword corporate storytelling en
dc.subject.keyword podcast en
dc.subject.keyword interviews en
dc.identifier.urn URN:NBN:fi:aalto-201905193146
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Leinonen, Teemu
dc.programme New Media Design and Production en

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