Challenges in CRM system implementation - case: Medaffcon

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Seppälä, Tomi
dc.contributor.advisor Erästö, Panu Koski, Eveliina 2019-02-17T17:00:59Z 2019-02-17T17:00:59Z 2018
dc.format.extent 24 + 7
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Challenges in CRM system implementation - case: Medaffcon en
dc.type G1 Kandidaatintyö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Tieto- ja palvelujohtamisen laitos fi
dc.subject.keyword CRM en
dc.subject.keyword implementation en
dc.subject.keyword resistance to change en
dc.subject.keyword CRM processes en
dc.subject.keyword CRM technology en
dc.identifier.urn URN:NBN:fi:aalto-201902171632
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme Tieto- ja palvelujohtaminen en

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