Enhancing Customer Experience in the Construction Industry

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Huang, Han-Chung
dc.date.accessioned 2012-06-13T13:08:30Z
dc.date.available 2012-06-13T13:08:30Z
dc.date.issued 2011
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/3582
dc.description.abstract In the recent trend of business strategy development and several design fields, enriching user experience has become the focal point for the innovative researches. This thesis attempts to address this issue, “how to enhance customer experience in the construction industry,” through a case study of Rautaruukki Construction Division. It is a business-to- business relationship between Rautaruukki and its customers. How to develop and enhance user experience in thus context is the objective of the thesis. The research will produce the result in the form of a interaction design guide for Rautaruukki’s software applications of steel building design. It will indicate the method for developing user experience of software through empirical study and literature review. Furthermore, it will attempt to give insights for other companies also in the B2B business sector. en
dc.format.extent 83
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.subject.other Design en
dc.title Enhancing Customer Experience in the Construction Industry en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Department of Design en
dc.contributor.department Muotoilun laitos fi
dc.subject.keyword User Experience en
dc.subject.keyword Web Service en
dc.subject.keyword Business-to-Business Relationship en
dc.subject.keyword User Interface en
dc.subject.keyword Value Creation en
dc.identifier.urn URN:NBN:fi:aalto-201206102178
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Jacucci, Giulio
dc.programme Degree Programme in Industrial and Strategic Design en
dc.programme Teollisen muotoilun koulutusohjelma fi

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