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Capturing value from Mobile SNS- Business models analysis of telecommunications operators in China

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Wang, Meng
dc.date.accessioned 2012-06-06T01:30:38Z
dc.date.available 2012-06-06T01:30:38Z
dc.date.issued 2012
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/3567
dc.description.abstract Mobile social networking services (SNS) has been developing for several years and its growth speed has been accelerating in recently. This fact, thus, has crucial meaning to the mobile ecosystem participants and the users. It is especially true for the mobile operators, who exclusively control the 3G network. This arising environment provides much more opportunities and challenges than ever before and how operators can capture the value from mobile SNS would be a problem. The research purpose of this paper is to provide suggestions to Chinese operators’ business models to capture value from mobile SNS, after understanding and analyzing useful information about the business model in Japan and UK. This paper begins with the concept introduction and discussion. Then in the literature review part, the business model ontology specified by Osterwalder (2002) is conducted. To better comply with the telecom industry, external factors that may influence the business model are adjusted into the ontology. After the literature review, it is the empirical study part, which adopts case study and interviews as the main research methodologies. Here, the business models of operators in China, Japan and the UK are analyzed respectively. Finally, based on the key findings of business models, the managerial suggestions are given to Chinese operators: operator should focus on the customers’ needs; analyze and collect customer information; utilize Operators’ advantages, create unique SNS services; Be a smart pipe and ensure network capacity; choose the most popular SNS providers as the partner; If necessary, investing to SNS with huge potential is also a practical way. en
dc.format.extent 91
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Capturing value from Mobile SNS- Business models analysis of telecommunications operators in China en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Economics en
dc.contributor.department Department of Information and Service Economy en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.subject.keyword business models
dc.subject.keyword social networking services
dc.subject.keyword telecommunications operators
dc.identifier.urn URN:NBN:fi:aalto-201206071754
dc.type.dcmitype text en
dc.programme.major Information Systems Science en
dc.programme.major Tietojärjestelmätiede fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon tietojärjestelmät
dc.subject.helecon information systems
dc.subject.helecon teleliikenne
dc.subject.helecon teletraffic
dc.subject.helecon teleoperaattorit
dc.subject.helecon telecommunications industry
dc.subject.helecon mobiilitekniikka
dc.subject.helecon mobile technology
dc.subject.helecon liiketalous
dc.subject.helecon business economics
dc.subject.helecon mallit
dc.subject.helecon models
dc.subject.helecon Kiina
dc.subject.helecon China
dc.ethesisid 12828
dc.date.dateaccepted 2012-05-17
dc.location P1 I
local.aalto.openaccess yes
local.aalto.idthes 12828


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