Design performance measures in the context of Finnish design consultancies and their client companies

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Jonkka, Jenny 2012-06-02T01:30:43Z 2012-06-02T01:30:43Z 2012
dc.description.abstract Design and design management is an area which has been gaining attention – not least because design has proved to be a crucial element for competitiveness of companies and economies alike. Design intensive companies tend to outperform industry averages on a variety of measures, including stock price. Being able to justify, account for and measure business investments is elementary input for managerial decision-making. The phenomenon of measuring design outcomes is an important but young research area worth many studies. This is one of them. The objective of this thesis is to explore how performance outcomes of design consultancy work in particular could be evaluated. To do this, first, a literature review was conducted to look at the value and benefits from design and design consultancy work, how these values and benefits connect to the company performance and how they could be measured. Then, the empirical part of this thesis was conducted as a qualitative research. I collected material by interviewing five representatives of design consultancies and three representatives of companies utilizing design consultancy services. Based on the semi-structured interview material, common themes were identified and analyzed. The findings were summarized in a preliminary model suggesting operational measures for evaluating external design performance. It can act as a guideline framework when design measurement is developed into a more systematic direction in a company. The design measurement practices in Finnish companies proved to vary somewhat and be on quite a basic level. The obstacles for developing these practices were identified. These are the difficulty of separating design outcomes from the other functions that intertwine in the same processes and variation of the uses and value potential according to different characteristics of companies and industries. The research also identified directions for future research in the area. en
dc.format.extent 92
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Design performance measures in the context of Finnish design consultancies and their client companies en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Economics en
dc.contributor.department Department of Marketing en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword design management
dc.subject.keyword design management
dc.subject.keyword design consultancies
dc.subject.keyword muotoilutoimistot
dc.subject.keyword design performance measurement
dc.subject.keyword tuottavuuden mittaus
dc.subject.keyword metrics
dc.subject.keyword liiketoiminnan mittarit
dc.identifier.urn URN:NBN:fi:aalto-201206031743
dc.type.dcmitype text en
dc.programme.major Marketing en
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon markkinointi
dc.subject.helecon marketing
dc.subject.helecon design management
dc.subject.helecon design management
dc.subject.helecon mittarit
dc.subject.helecon ratings
dc.subject.helecon arviointi
dc.subject.helecon evaluation
dc.ethesisid 12817 2012-05-04
dc.location P1 I

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