Communicative challenges in an internationally decentralized nonprofit organization Case: Finn Church Aid

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Leivonen, Jutta 2012-05-26T01:30:39Z 2012-05-26T01:30:39Z 2012
dc.description.abstract Communicative challenges in an internationally decentralized nonprofit organization - Case: Finn Church Aid Objective of the Study The main objective of the Thesis is to explore issues that the case organization needs to consider when developing a strategic communication plan for the field offices based in the developing countries. The Thesis will take into consideration both internal and external communications as well as the special conditions of international operating environment in developing countries. The research problem is investigated with the three questions: How do FCA’s employees perceive the challenges in the organization’s internal communications? How do FCA’s employees perceive the field offices’ external communication and the possibilities to develop it? What is the impact of the operating environment (i.e. developing countries) on FCA’s communications? Methodology and Data The research was conducted as a qualitative single case study with semi-structured interviews as the research method. Ten FCA employees were interviewed and they represented employees from the field as well as from the Helsinki headquarters. The theoretical framework guided the research process by taking into consideration all aspects of internal and external communication in the international environment. Findings and Conclusions The main findings of the Thesis indicate that the importance of internal and external communications are acknowledged within the case organization. However, communicative problems were identified and due to lack of resources, no actions have been taken to improve the situation. The Thesis provides suggestions concerning internal and external communications and focuses on the impact of the international environment on the development of a communication plan. en
dc.format.extent 116
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Communicative challenges in an internationally decentralized nonprofit organization Case: Finn Church Aid en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Economics en
dc.contributor.department Department of Communication en
dc.contributor.department Viestinnän laitos fi
dc.subject.keyword Nonprofit organization
dc.subject.keyword internal communications
dc.subject.keyword external communications
dc.subject.keyword strategic communications
dc.subject.keyword communication planning
dc.subject.keyword international business communication
dc.subject.keyword decentralized organizational structure
dc.identifier.urn URN:NBN:fi:aalto-201205271732
dc.type.dcmitype text en
dc.programme.major International Business Communication en
dc.programme.major International Business Communication fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon yritysviestintä
dc.subject.helecon business communication
dc.subject.helecon kansainväliset järjestöt
dc.subject.helecon international organizations
dc.subject.helecon non profit
dc.subject.helecon non-profit organizations
dc.subject.helecon kolmas sektori
dc.subject.helecon informal economy
dc.subject.helecon suunnittelu
dc.subject.helecon planning
dc.subject.helecon kehitys
dc.subject.helecon development
dc.ethesisid 12806 2012-05-03
dc.location P1 I

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