The Impact of Licensed Visual Brand Elements on Social Media Engagement

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Baumann, Ralf
dc.date.accessioned 2018-12-05T10:03:37Z
dc.date.available 2018-12-05T10:03:37Z
dc.date.issued 2018
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/34867
dc.format.extent 66
dc.language.iso en en
dc.publisher Aalto University en
dc.publisher Aalto-yliopisto fi
dc.subject.other New media en
dc.title The Impact of Licensed Visual Brand Elements on Social Media Engagement en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Median laitos fi
dc.contributor.department Department of Media en
dc.subject.keyword new media en
dc.subject.keyword social media en
dc.subject.keyword brands en
dc.subject.keyword licensing en
dc.subject.keyword mobile games en
dc.subject.keyword Facebook en
dc.subject.keyword characters en
dc.identifier.urn URN:NBN:fi:aalto-201812045882
dc.type.dcmitype text en
dc.programme.major New Media Design and Production en
dc.type.ontasot Master's thesis en
dc.type.ontasot Diplomityö fi


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