The Impact of Licensed Visual Brand Elements on Social Media Engagement
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The Impact of Licensed Visual Brand Elements on Social Media Engagement
Title:
The Impact of Licensed Visual Brand Elements on Social Media Engagement
Author(s):
Baumann, Ralf
Date:
2018
Language:
en
Pages:
66
Department:
Median laitos
Department of Media
Major/Subject:
New Media Design and Production
Subject:
New media
Keywords:
new media
,
social media
,
brands
,
licensing
,
mobile games
,
Facebook
,
characters
Location:
P1 OPINNÄYTTEET D 2018 Baumann |
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http://urn.fi/URN:NBN:fi:aalto-201812045882
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[master] Taiteiden ja suunnit. korkeakoulu / ARTS
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