The Impact of Licensed Visual Brand Elements on Social Media Engagement



Title:	The Impact of Licensed Visual Brand Elements on Social Media Engagement
Author(s):	Baumann, Ralf
Date:	2018
Language:	en
Pages:	66
Department:	Median laitos Department of Media
Major/Subject:	New Media Design and Production
Subject:	New media
Keywords:	new media, social media, brands, licensing, mobile games, Facebook, characters
Location:	Archive
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201812045882 Email this Export to RefWorks QR Code Print BibTex Tweet