Impact of xenocentrism on Vietnamese consumers’ product judgment and buying intentions

Ngo, Nam Anh

dc.contributor	Aalto University	en
dc.contributor	Aalto-yliopisto	fi
dc.contributor.advisor	Shukla, Paurav
dc.contributor.author	Ngo, Nam Anh
dc.date.accessioned	2018-09-10T09:28:54Z
dc.date.available	2018-09-10T09:28:54Z
dc.date.issued	2018
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/33961
dc.format.extent	36
dc.format.mimetype	application/pdf	en
dc.language.iso	en	en
dc.title	Impact of xenocentrism on Vietnamese consumers’ product judgment and buying intentions	en
dc.type	G1 Kandidaatintyö	fi
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	Mikkelin kampus	fi
dc.subject.keyword	consumer behavior	en
dc.subject.keyword	consumer xenocentrism	en
dc.subject.keyword	country of origin	en
dc.subject.keyword	product judgment	en
dc.subject.keyword	buying intention	en
dc.subject.keyword	hedonic consumption	en
dc.subject.keyword	utilitarian consumption	en
dc.identifier.urn	URN:NBN:fi:aalto-201809105072
dc.type.ontasot	Bachelor's thesis	en
dc.type.ontasot	Kandidaatintyö	fi
dc.programme	(Mikkeli) Bachelor’s Program in International Business	en

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