Impact of xenocentrism on Vietnamese consumers’ product judgment and buying intentions

Ngo, Nam Anh

Impact of xenocentrism on Vietnamese consumers’ product judgment and buying intentions



Title:	Impact of xenocentrism on Vietnamese consumers’ product judgment and buying intentions
Author(s):	Ngo, Nam Anh
Date:	2018
Language:	en
Pages:	36
Department:	Mikkelin kampus
Degree programme:	(Mikkeli) Bachelor’s Program in International Business
Thesis advisor(s):	Shukla, Paurav
Keywords:	consumer behavior, consumer xenocentrism, country of origin, product judgment, buying intention, hedonic consumption, utilitarian consumption
Full text:	Access to full text
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