The Impact of Manipulating Experimental Condition on Purchase Intention in the Presence of Halo Effect: Experiment Among Students of Aalto University in BScBA-Program

Meronen, Unto

The Impact of Manipulating Experimental Condition on Purchase Intention in the Presence of Halo Effect: Experiment Among Students of Aalto University in BScBA-Program



Title:	The Impact of Manipulating Experimental Condition on Purchase Intention in the Presence of Halo Effect: Experiment Among Students of Aalto University in BScBA-Program
Author(s):	Meronen, Unto
Date:	2018
Language:	en
Pages:	26 + 10
Department:	Mikkelin kampus
Degree programme:	(Mikkeli) Bachelor’s Program in International Business
Thesis advisor(s):	Aistrich, Matti
Keywords:	purchase intention, halo effect, brand equity, international business
Full text:	Access to full text
» Show full item record
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201809105056 Email this Export to RefWorks QR Code Print BibTex Tweet

Files in this item

Name: bachelor_Meronen_Unto_2018.pdf

Size: 894.9Kb

Format: PDF

Access:

Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.