Media and Women in Top Positions: The Effects of Gendered Media Representations on Women’s Career Choices

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Collins, Kristie Rantama, Anu 2018-09-10T09:22:51Z 2018-09-10T09:22:51Z 2018
dc.description.abstract Objectives The main objectives of this study were to explore the media representations of women leaders, how the representations link to traditional gender stereotypes and the effects of those representations on how women see their careers opportunities. In addition, the thesis studied how the representations affect women’s choices and decisions on their career paths. Summary Media representations are discussed a lot these days and gender equality has taken some big steps for the better in the Western countries. To explore the representations and their affects, two focus groups of business students were interviewed for this thesis. The focus groups were shown two selected episodes from the television series ‘The Office’, both the U.S. and UK versions. Findings indicate that media still portrays women with traditional stereotypes and roles, but younger generations seem to be aware of the issues and see how they are affected by the media. Conclusions Based on the focus groups, young business are aware of the issue and see the effects the media representations can have. Media still portrays traditional gender stereotypes and gender roles and women are seen as representatives of their gender. Women are seen either as incompetent leaders or as cold and distant ones. Women are made fun of in the media and it is hard for women to find role models to inspire them to apply for leadership positions. en
dc.format.extent 40 + 3
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Media and Women in Top Positions: The Effects of Gendered Media Representations on Women’s Career Choices en
dc.type G1 Kandidaatintyö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Mikkelin kampus fi
dc.subject.keyword gender en
dc.subject.keyword media en
dc.subject.keyword women en
dc.subject.keyword leadership en
dc.identifier.urn URN:NBN:fi:aalto-201809105017
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme (Mikkeli) Bachelor’s Program in International Business en

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