Organisational network analysis in marketing for the Quality Management System Standard Operating Procedure of the Finnish Defence Forces International Centre - Network Approach with the Value Marketing Model

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Grinsted, Susan
dc.contributor.author Rajamäki, Jasse
dc.date.accessioned 2018-09-10T09:22:43Z
dc.date.available 2018-09-10T09:22:43Z
dc.date.issued 2018
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/33905
dc.description.abstract Objectives The objectives of this study were to identify the potential customer organisations of FINCENT and utilise the network approach and the value marketing model to further and aid the marketing of the Quality Management System Standard Operating Procedure. The other objectives were to discuss and explore the possibility of creating a visualization of the network of FINCENT. Summary Over one hundred possible customer organisation were identified and listed. The network was suggested to be visualised by using the sphere model created by combining the network approach and the value marketing model. Theory and knowledge gaps were identified for further research. Conclusions The value marketing model and the network approach were combined and a new visualisation type was suggested and recommended to be used by the marketing team of FINCENT. The visualisation was not created due resource and ethical reasons. en
dc.format.extent 76 + 26
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Organisational network analysis in marketing for the Quality Management System Standard Operating Procedure of the Finnish Defence Forces International Centre - Network Approach with the Value Marketing Model en
dc.type G1 Kandidaatintyö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Mikkelin kampus fi
dc.subject.keyword network analysis en
dc.subject.keyword international marketing en
dc.subject.keyword network visualisation en
dc.subject.keyword crisis management education and training en
dc.subject.keyword Sphere model en
dc.identifier.urn URN:NBN:fi:aalto-201809105016
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme (Mikkeli) Bachelor’s Program in International Business en


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