Audience Members' Goals of Media Use and Processing of Advertisements

dc.contributor	Aalto-yliopisto	fi
dc.contributor	Aalto University	en
dc.contributor.author	Juntunen, Arja
dc.date.accessioned	2018-08-13T12:40:55Z
dc.date.available	2018-08-13T12:40:55Z
dc.date.issued	2001
dc.identifier.isbn	951-791-608-6
dc.identifier.issn	1237-556X
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/33211
dc.format.extent	175 s.
dc.language.iso	en	en
dc.publisher	Helsinki School of Economics	en
dc.publisher	Helsingin kauppakorkeakoulu	fi
dc.relation.ispartofseries	Acta Universitatis oeconomicae Helsingiensis. A
dc.relation.ispartofseries	187
dc.title	Audience Members' Goals of Media Use and Processing of Advertisements	en
dc.type	G4 Monografiaväitöskirja	fi
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.identifier.urn	URN:ISBN:951-791-608-6
dc.type.dcmitype	text	en
dc.programme.major	Markkinointi	fi
dc.programme.major	Marketing	en
dc.type.ontasot	Väitöskirja (monografia)	fi
dc.type.ontasot	Doctoral dissertation (monograph)	en
dc.contributor.supervisor	Ahtola, Olli, professor
dc.opn	Batra, Rajeev, professor, University of Michigan Business School, USA
dc.subject.helecon	Advertising
dc.subject.helecon	Communication
dc.subject.helecon	Consumers
dc.subject.helecon	Kuluttajat
dc.subject.helecon	Mainonta
dc.subject.helecon	Media
dc.subject.helecon	Media selection
dc.subject.helecon	Mediavalinta
dc.subject.helecon	Viestintä
dc.date.defence	2001-04-06
dc.dissid	17
dc.identifier.bibid	267830