Audience Members' Goals of Media Use and Processing of Advertisements

 |  Login

Show simple item record

dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Juntunen, Arja 2018-08-13T12:40:55Z 2018-08-13T12:40:55Z 2001
dc.identifier.isbn 951-791-608-6
dc.identifier.issn 1237-556X
dc.format.extent 175 s.
dc.language.iso en en
dc.publisher Helsinki School of Economics en
dc.publisher Helsingin kauppakorkeakoulu fi
dc.relation.ispartofseries Acta Universitatis oeconomicae Helsingiensis. A
dc.relation.ispartofseries 187
dc.title Audience Members' Goals of Media Use and Processing of Advertisements en
dc.type G4 Monografiaväitöskirja fi Kauppakorkeakoulu fi School of Business en
dc.identifier.urn URN:ISBN:951-791-608-6
dc.type.dcmitype text en
dc.programme.major Markkinointi fi
dc.programme.major Marketing en
dc.type.ontasot Väitöskirja (monografia) fi
dc.type.ontasot Doctoral dissertation (monograph) en
dc.contributor.supervisor Ahtola, Olli, professor
dc.opn Batra, Rajeev, professor, University of Michigan Business School, USA
dc.subject.helecon Advertising
dc.subject.helecon Communication
dc.subject.helecon Consumers
dc.subject.helecon Kuluttajat
dc.subject.helecon Mainonta
dc.subject.helecon Media
dc.subject.helecon Media selection
dc.subject.helecon Mediavalinta
dc.subject.helecon Viestintä 2001-04-06
dc.dissid 17
dc.identifier.bibid 267830

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search archive

Advanced Search

article-iconSubmit a publication


My Account