dc.contributor |
Aalto-yliopisto |
fi |
dc.contributor |
Aalto University |
en |
dc.contributor.author |
Juntunen, Arja |
|
dc.date.accessioned |
2018-08-13T12:40:55Z |
|
dc.date.available |
2018-08-13T12:40:55Z |
|
dc.date.issued |
2001 |
|
dc.identifier.isbn |
951-791-608-6 |
|
dc.identifier.issn |
1237-556X |
|
dc.identifier.uri |
https://aaltodoc.aalto.fi/handle/123456789/33211 |
|
dc.format.extent |
175 s. |
|
dc.language.iso |
en |
en |
dc.publisher |
Helsinki School of Economics |
en |
dc.publisher |
Helsingin kauppakorkeakoulu |
fi |
dc.relation.ispartofseries |
Acta Universitatis oeconomicae Helsingiensis. A |
|
dc.relation.ispartofseries |
187 |
|
dc.title |
Audience Members' Goals of Media Use and Processing of Advertisements |
en |
dc.type |
G4 Monografiaväitöskirja |
fi |
dc.contributor.school |
Kauppakorkeakoulu |
fi |
dc.contributor.school |
School of Business |
en |
dc.identifier.urn |
URN:ISBN:951-791-608-6 |
|
dc.type.dcmitype |
text |
en |
dc.programme.major |
Markkinointi |
fi |
dc.programme.major |
Marketing |
en |
dc.type.ontasot |
Väitöskirja (monografia) |
fi |
dc.type.ontasot |
Doctoral dissertation (monograph) |
en |
dc.contributor.supervisor |
Ahtola, Olli, professor |
|
dc.opn |
Batra, Rajeev, professor, University of Michigan Business School, USA |
|
dc.subject.helecon |
Advertising |
|
dc.subject.helecon |
Communication |
|
dc.subject.helecon |
Consumers |
|
dc.subject.helecon |
Kuluttajat |
|
dc.subject.helecon |
Mainonta |
|
dc.subject.helecon |
Media |
|
dc.subject.helecon |
Media selection |
|
dc.subject.helecon |
Mediavalinta |
|
dc.subject.helecon |
Viestintä |
|
dc.date.defence |
2001-04-06 |
|
dc.dissid |
17 |
|
dc.identifier.bibid |
267830 |
|