Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures



Title:	Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
Author(s):	Anttila, Mai
Date:	1990
Language:	en
Pages:	312 s.
Major/Subject:	Markkinointi (Marketing)
ISBN:	951-700-864-3
Series:	Acta Academiae oeconomicae Helsingiensis. Series A; 73, 73
Bibid:	133293 \| Availability info (Aalto-Finna)
Supervising professor(s):	Möller, Kristian, professor
Controlled terms:	Consumers, Hinnoittelu, Kuluttajat, Pricing
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