Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
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Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
Title:
Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
Author(s):
Anttila, Mai
Date:
1990
Language:
en
Pages:
312 s.
Major/Subject:
Markkinointi (Marketing)
ISBN:
951-700-864-3
Series:
Acta Academiae oeconomicae Helsingiensis. Series A; 73, 73
Bibid:
133293 |
Availability info (Aalto-Finna)
Supervising professor(s):
Möller, Kristian, professor
Controlled terms:
Consumers
,
Hinnoittelu
,
Kuluttajat
,
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Permanent link to this item:
http://urn.fi/URN:ISBN:951-700-864-3
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[diss] Kauppakorkeakoulu / BIZ
[578]
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