Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
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| Title: | Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures |
| Author(s): | Anttila, Mai |
| Date: | 1990 |
| Language: | en |
| Pages: | 312 s. |
| Major/Subject: | Markkinointi (Marketing) |
| ISBN: | 951-700-864-3 |
| Series: | Acta Academiae oeconomicae Helsingiensis. Series A; 73, 73 |
| Bibid: | 133293 | Availability info (Aalto-Finna) |
| Supervising professor(s): | Möller, Kristian, professor |
| Controlled terms: | Consumers, Hinnoittelu, Kuluttajat, Pricing |
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