The Consumer Buying Process on Online Era

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Hänninen, Mikko Lehtonen, Riku 2018-08-01T13:50:03Z 2018-08-01T13:50:03Z 2017
dc.description.abstract The purpose of this literature review was to examine whether existing buying process models represent today’s consumer behavior or not. This thesis also reviewed how consumer buying process has changed on online era and what implications these changes have on company decision making. It became clear that according to current academic literature consumer buying behavior has changed remarkably due to advances in technology (Darley, Blankson & Luethge 2010, 95) but at the same time online consumer behavior theory has developed very little from marketing perspective (Darley et al. 2010,95). fi
dc.format.extent 28
dc.format.mimetype application/pdf en
dc.language.iso fi en
dc.title The Consumer Buying Process on Online Era fi
dc.type G1 Kandidaatintyö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword consumer buying process fi
dc.subject.keyword consumer behavior fi
dc.subject.keyword buying process fi
dc.subject.keyword decision making process fi
dc.subject.keyword online buying process fi
dc.subject.keyword online decision making process fi
dc.subject.keyword consumer buying behavior fi
dc.identifier.urn URN:NBN:fi:aalto-201808014412
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme Markkinointi en

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