Business model analysis of a case company in knowledge intensive business sector Case: Oy Integro Finland Ab

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Kong, Xiangqian 2011-11-14T11:23:21Z 2011-11-14T11:23:21Z 2009
dc.description.abstract This study initiated with the need of analyzing the case company’s business model, and evaluate its suitability to the new market territory of the case company. The objectives of this study include understanding of business model concept and its importance, learning to apply the business model framework to the case company, finally testing and modifying the business model framework of Rajala in a general level of application. The study begins with concept introduction and discussion, include definition of business model, importance of business model, definition of business strategy, introduction of Knowledge-intensive business services, and concept of behavioural analysis/profile etc. Not only include the concepts mentioned before, this study also introduces the development trend of these concept and their relevance to the case company’s situation. The business model framework used in this study was developed by Rajala et al. for software business companies, which share quite much similarities with KIBS companies. After literature review, there is the empirical study of this thesis, which is mainly based on the case company. The empirical study is made based on questionnaires and interviews. The result is analyzed based on Rajala et al.’ business model framework (2001). Conclusion has been drawn after the analysis, and suggestions have been made to the case company. After the case company analysis, the study has been developed to a general level – for all KIBS companies. And the business model framework used in this study has been slightly modified to suit better for the KIBS companies’ situation. Besides the analysis of the case company, and the recommendation has been made to the case company, there is another result, which is more on a general level, that the Rajala et al.’s business model framework (2001) has been modified as follow: firstly, the customer has been moved to the center of the framework, in order to bring people’s attention to the significance of customer; secondly, business partner has been added into the framework, in order to emphasize the importance of business partner to a company’s success. en
dc.format.extent 83
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Business model analysis of a case company in knowledge intensive business sector Case: Oy Integro Finland Ab en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Economics en
dc.contributor.department Department of Business Technology en
dc.contributor.department Liiketoiminnan teknologian laitos fi
dc.subject.keyword business model
dc.subject.keyword business strategy
dc.subject.keyword KIBS
dc.subject.keyword behavioural profile
dc.identifier.urn URN:NBN:fi:aalto-201111181235
dc.type.dcmitype text en
dc.programme.major Logistics en
dc.programme.major Logistiikka fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon logistiikka
dc.subject.helecon logistics
dc.subject.helecon strategia
dc.subject.helecon strategy
dc.subject.helecon liiketalous
dc.subject.helecon business economics
dc.subject.helecon suunnittelu
dc.subject.helecon planning
dc.subject.helecon mallit
dc.subject.helecon models
dc.ethesisid 12191 2009-12-04
dc.location P1 I

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